// blog
Wir schreiben über das, was wir täglich für den B2B-Mittelstand bauen: TYPO3, WordPress und datenbasiertes SEO. Ehrlich, technisch fundiert, ohne Funnel.
Google’s AI Overviews have caused a massive drop in traffic in Germany—by 2026, many information searches will end without a single click on the source page. For B2B websites, this means: either appear in the AI response or lose traffic. We’ll show you how to set up your content with GEO optimization.
Google’s AI-powered answers have changed the SERP—the traditional top 10 spots are less sought after than the featured snippet within an AI overview. If you don’t want to lose B2B traffic, you need to write differently. We’ll show you which structural and content principles AI answer systems favor and how you can ensure your visibility.
By 2026, Anthropic Claude will be one of the most important AI partners for B2B applications—precise with technical texts, strong in reasoning, and with a clear focus on safety. We’ll show you what the current models can do for your business, where they outperform ChatGPT, and when it’s worth switching or using them in parallel.
Google’s “People also searched for” box steals clicks from B2B websites every day that would otherwise have gone to you. Users jump from one related search to another without ever opening your page. We’ll show you why zero-click results will be a serious problem by 2026 and how to structure your content so it still gets clicked.
Mobile-first and responsive design sound similar, but they are two fundamentally different concepts. If you confuse the two, you’ll end up with a website that doesn’t look great on any device. We’ll explain the difference using real-world examples and show you why mobile-first should be the standard for new SME projects in 2026.
Third-party scripts like Google Tag Manager, chat widgets, and tracking pixels are the most common cause of poor Core Web Vitals in WordPress. Often, they can be loaded lazily or conditionally without losing functionality. We’ll show you which scripts you really need, which ones can be removed, and how to integrate them without compromising performance.
SEO training might sound like expensive certification courses—but the most valuable resources are often free and hidden in English-language technical literature. We’ll show you which blogs, YouTube channels, and podcasts really help beginners get ahead, and which courses are worth the investment for advanced learners.
A URL migration is the riskiest SEO moment in a website’s life—one wrong redirect, one forgotten canonical tag, and years of rankings are gone. We’ll show you the typical sources of error from migration projects and the checklist you should follow before, during, and after the URL change.
Your Google Ads Quality Score determines whether you pay €2 or €6 per click—even if your ad is in the same position. Three factors determine this score: ad relevance, expected CTR, and landing page quality. We’ll show you how to optimize each of these factors effectively and measurably lower your CPC.
GZIP compression cuts the amount of data transferred by half for most websites—improving both load times and Core Web Vitals in one go. However, it isn’t enabled by many hosting providers. We’ll show you step by step how to enable GZIP via .htaccess or your hosting control panel and measure its impact.
As an SEO freelancer in Zurich, you’re operating in a tough market—with stiff competition from agencies across Germany, Austria, and Switzerland, as well as local Swiss players. The opportunity lies in niche positioning and clear industry case studies. We’ll show you what Swiss SMEs really expect from a freelancer and what factors will win them over.
SEO Freelancers vs. In-House Teams — on paper, freelancers always seem like the cheaper option. In practice, however, the nature of the work determines which solution actually saves money. We’ll show you when a freelancer is the better investment and when an in-house team clearly beats the ROI.
