// blog
We write about what we build for B2B mid-market companies every day: TYPO3, WordPress and data-driven SEO. Honest, technically sound, no funnel.
Midjourney has revolutionized image generation, it turns text prompts into photorealistic, artistic, or illustrative images in minutes. For SME marketing, this opens up new possibilities but also presents pitfalls regarding rights and brand consistency. We’ll show you what Midjourney can do and where its limitations lie.
Law firms operate in one of the most challenging SEO environments, professional ethics restrictions, high costs per click, and skeptical clients. Those who stand out here do so through in-depth expertise and clear positioning. We’ll show you the SEO strategies that really work for law firms.
Topical authority means that Google recognizes your website as an authority on a specific subject area, and ranks you higher for related keywords as a result. We’ll show you how to systematically build topical authority, which content clusters are necessary for this, and how internal linking amplifies the effect.
An HTTP 500 error isn't just a minor issue, it makes your website invisible to both Google and users. The causes range from plugin conflicts and PHP timeouts to server misconfiguration. We’ll show you how to systematically narrow down HTTP 500 errors and which tools can speed up the diagnosis.
AI-generated images are a game-changer for content marketing, but they can also be a pitfall if licensing issues, brand consistency, or factual accuracy are overlooked. We’ll show you when AI images really make sense in B2B content, which tools will be leading the pack in 2026, and where the legal pitfalls lie.
TYPO3 is considered complex, and rightly so, if you set it up like a blog system. But TYPO3 can also run efficiently for SMEs: configured leanly, with a clear editorial structure and the right extensions. We’ll show you which configurations are typical for SMEs and where typical over-complexity can be avoided.
SEO content is often written according to SEO rules, and ends up as a sea of generic clichés on the website. Effective SEO content first fulfills the search intent and only then meets keyword expectations. We’ll show you how to write content that ranks and drives sales at the same time.
TYPO3 is the enterprise CMS behind many German corporate websites, powerful, secure, and scalable. For SMEs, however, it’s not the array of features that matters, but the question: Does it meet our needs? We explain when TYPO3 is the right choice and which CMS alternatives work better in which scenarios.
TYPO3 is considered SEO-friendly, but only if editors actually use its built-in tools. URL segments, meta tags, schema markup, and performance features are available but are often ignored. We’ll show you which TYPO3 features you should enable and where common configuration errors can hurt your rankings.
The funnel conversion rate is the key indicator of marketing effectiveness, improving it allows you to generate more revenue from the same traffic. We’ll show you where the most common leaks occur in the funnel, how to measure them, and which optimizations have been proven to deliver the biggest jumps in conversion rates.
Writing website content sounds easy, but it’s a discipline in its own right that combines SEO, UX, and brand management. Most texts are too long, too generic, or too salesy. We’ll show you the twenty most important rules for turning a blank page into content that customers will read and find compelling.
A website relaunch is rarely just a design project, it’s an investment in the years ahead. If you underestimate the relaunch phase, you’ll lose search rankings, site speed, and sometimes even customers. We’ll show you what kind of preparation is key to a successful relaunch and where typical project disasters tend to occur.
