// blog
We write about what we build for B2B mid-market companies every day: TYPO3, WordPress and data-driven SEO. Honest, technically sound, no funnel.
Right now on TikTok and LinkedIn, it looks like everyone is switching their business to AI. Claude instead of employees. Agents instead of processes. 400 pieces of content per week, automatically. I’ve been using AI tools daily in my work for over two years. Here’s what I’ve actually experienced. Why I’m writing this The AI hype is loud. The […]
Where AI delivers real results in sales—and why 34% of small and medium-sized businesses fail. Concrete facts, reliable tools, no hype.
The AI labeling requirement takes effect in August 2026. We’ll show you what SMEs need to address now in their marketing efforts—from labeled content to processes.
Using a real-life example, we’ll show how we handle client requests that conflict with conversion data—complete with concrete figures.
By 2026, AI agents in small and medium-sized businesses will no longer be just a buzzword—the adoption figures sound impressive, but they often don’t hold up in reality. We’ll take a look at which AI agent projects in SMEs actually work, where they fail due to complexity, and which expectations are almost certain to let you down.
By 2026, Anthropic Claude will be one of the most important AI partners for B2B applications—precise with technical texts, strong in reasoning, and with a clear focus on safety. We’ll show you what the current models can do for your business, where they outperform ChatGPT, and when it’s worth switching or using them in parallel.
Mechanical engineering and AI are still worlds apart—yet the most interesting applications aren’t in manufacturing, but in sales, service, and content production. We’ll show you where mechanical engineering SMEs can make effective use of AI in 2026—and where the buzzword creates more project overhead than value.
Starting a business rarely fails because of a lack of market demand—but rather due to cash flow, positioning, and personal energy. Here, we take an honest look back at a failed business venture and discuss which decisions, in hindsight, could have turned things around. This isn’t a success story, but rather a collection of useful lessons.
In 2026, productivity tools are more of a problem than a solution—every provider promises to save you time, but most just lead to tool fatigue. We’ll show you the seven tools we actually use every day at our agency, where they’re worth it, and which expensive subscriptions you can cancel without hesitation.
Nominations for web awards cost money, time, and sometimes even your dignity—without your actual customers ever knowing about it. We’ve participated in awards for years and are now drawing a clear line under it. Which awards bring real value to SMEs, which are pure vanity, and why we now focus on case studies instead of trophies.
Automation and AI may sound like enterprise-level projects—but for small and medium-sized businesses, the biggest opportunities lie in routine tasks such as invoicing, email routing, and reporting. We’ll show you which automation solutions deliver the fastest ROI and where AI integration creates real business value rather than just being a buzzword.
