// blog
We write about what we build for B2B mid-market companies every day: TYPO3, WordPress and data-driven SEO. Honest, technically sound, no funnel.
7,5 Prozent aller Web-Anfragen kommen von Bots, nicht von Menschen. Cloudflare-Daten vom Juni 2026 zeigen einen Wendepunkt, der KMU-Websites direkt trifft.
llms.txt is supposed to boost visibility in AI searches. Google doesn't use it. Find out what really matters—and cut through the hype.
On March 27, Google launched the first major core update of the year. It has been active for six days and is expected to run until April 10. At the same time, there were two other updates in March. What’s behind them, who does it affect, and what advice do I give my clients? Here are the facts. Three Google updates in one month […]
Google has been rolling out a core update since March 27. During phases like this, I see two common mistakes. First mistake: panic. Everything gets changed. Often, things get worse. Second mistake: ignoring it. Two weeks later, the leads are gone. Here, I’ll show you my clear path between the two extremes. Short. Practical. Without the drama. What is this update anyway? […]
In a nutshell: At Waterproof Web Wizard, we’ve been having the same initial conversations over and over again in recent months. A local business owner calls. He explains that the website isn’t delivering the results it should. And then the questions start. They’re always similar, always honest, and always clearly phrased. We’ve compiled these questions from our project tracking, from […]
Google is rolling out the May 2026 Core Update and releasing its first official GEO guide. What small and medium-sized businesses should check now.
The March 2026 Core Update has made structured data a prerequisite for B2B visibility. If you don’t implement FAQ, Article, or Organization Schema correctly, you’ll be excluded from rich snippets and AI overviews. We’ll show you which schema types B2B websites need now and how to set them up step by step.
Google’s AI Overviews have caused a massive drop in traffic in Germany—by 2026, many information searches will end without a single click on the source page. For B2B websites, this means: either appear in the AI response or lose traffic. We’ll show you how to set up your content with GEO optimization.
Google’s AI-powered answers have changed the SERP—the traditional top 10 spots are less sought after than the featured snippet within an AI overview. If you don’t want to lose B2B traffic, you need to write differently. We’ll show you which structural and content principles AI answer systems favor and how you can ensure your visibility.
Google’s “People also searched for” box steals clicks from B2B websites every day that would otherwise have gone to you. Users jump from one related search to another without ever opening your page. We’ll show you why zero-click results will be a serious problem by 2026 and how to structure your content so it still gets clicked.
SEO training might sound like expensive certification courses—but the most valuable resources are often free and hidden in English-language technical literature. We’ll show you which blogs, YouTube channels, and podcasts really help beginners get ahead, and which courses are worth the investment for advanced learners.
A URL migration is the riskiest SEO moment in a website’s life—one wrong redirect, one forgotten canonical tag, and years of rankings are gone. We’ll show you the typical sources of error from migration projects and the checklist you should follow before, during, and after the URL change.
