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We write about what we build for B2B mid-market companies every day: TYPO3, WordPress and data-driven SEO. Honest, technically sound, no funnel.
Steer AI crawlers with robots.txt instead of blocking them: what Google-Extended, GPTBot, and OAI-SearchBot really do. Get your setup reviewed.
Google launches AI Overviews and AI Mode in France by September 23, 2026. Three commitments in the French deal show DACH websites what to prepare now.
Google now shows in Search Console how often you appear in AI Overviews and AI Mode. What the new report can and can’t do. Get yours checked.
Google hat am 17.06.2026 die Migrations-Doku aktualisiert. Alle Subdomain- und WWW-Varianten muessen jetzt mit umziehen. Was wir aus der eigenen Umstellung gelernt haben.
Full blogs, still no visibility. It's rarely the text, almost always the technical foundation. Here's how you turn it around in TYPO3.
7,5 Prozent aller Web-Anfragen kommen von Bots, nicht von Menschen. Cloudflare-Daten vom Juni 2026 zeigen einen Wendepunkt, der KMU-Websites direkt trifft.
Google retired FAQ rich snippets in May 2026. What that means for your FAQ schema, and when to keep it. Get clarity in a short check.
llms.txt is supposed to boost visibility in AI searches. Google doesn't use it. Find out what really matters, and cut through the hype.
B2B buyers research in ChatGPT and Perplexity without clicking. Your tracking can’t see the AI source, so you steer blind. Here’s how to track it right.
AI Overviews don't penalize you, they penalize generic answers. How industrial B2B becomes citable, not just ranked, with structure and clean TYPO3.
On March 27, Google launched the first major core update of the year. It has been active for six days and is expected to run until April 10. At the same time, there were two other updates in March. What’s behind them, who does it affect, and what advice do I give my clients? Here are the facts. Three Google updates in one month […]
Google has been rolling out a core update since March 27. During phases like this, I see two common mistakes. First mistake: panic. Everything gets changed. Often, things get worse. Second mistake: ignoring it. Two weeks later, the leads are gone. Here, I’ll show you my clear path between the two extremes. Short. Practical. Without the drama. What is this update anyway? […]
