// blog
We write about what we build for B2B mid-market companies every day: TYPO3, WordPress and data-driven SEO. Honest, technically sound, no funnel.
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The Marketing Tech Monitor 2026 surveyed 1,562 marketers in the DACH region. We break down the five key figures and what an SME can actually do this half-year.
ChatGPT is testing ads, Google is building Gemini ads into search. What it means for your visibility and what matters now. Get your visibility checked.
Google Ads in B2B: budget burns through auction logic, not lack of money. Use Auction Insights and negative keywords to spend it precisely.
The Bitkom study from March 2026 includes a figure I often cite. Forty-one percent of German companies with 20 or more employees use AI. A year ago, that figure was 17 percent. That’s a doubling in twelve months. A second figure from the same study is more important to me. 68 percent of companies using AI employ the tools […]
A question I hear in almost every initial consultation: “We have a fixed budget. Is SEO worth it, or does Google Ads make more sense?” The honest answer: It depends on your current situation. And in 2026, there’s a new factor to consider that many haven’t factored in yet. In a nutshell: What Google AI Mode means and why it’s important now […]
A beautiful website that doesn’t generate leads is the most common reason why small and medium-sized businesses fire their first agency. The problem rarely lies in the design, but rather in a lack of SEO fundamentals, unclear targeting of the audience, and weak CTAs. Drawing on our experience with B2B projects, we’ll show you the three main causes and how to fix them step by step.
Your Google Ads Quality Score determines whether you pay €2 or €6 per click, even if your ad is in the same position. Three factors determine this score: ad relevance, expected CTR, and landing page quality. We’ll show you how to optimize each of these factors effectively and measurably lower your CPC.
Online marketing for beginners sounds like an endless list of channels, tool names, and buzzwords, but in reality, three basic principles determine whether you’ll succeed or waste your budget. We’ll show you the fundamentals every small business should understand before spending a single dollar, and how to avoid costly mistakes right from the start.
Sports medicine practitioners rely on their local reputation and clear specialization, generic practice websites almost never rank well in a competitive market. Those who clearly highlight their medical niche on their website attract patients without expensive ads. We’ll show you which SEO signals make the biggest difference for specialty practices.
Speech therapists rarely have time for marketing, yet targeted AI workflows can help them gain more visibility without the need for a social media manager. We’ll show you which AI tools in speech therapy practices can save you real time and where automation truly makes your work easier.
Care facilities thrive on trust, a website that merely lists services won’t win over family members. The signs of true care quality are rarely visible online. We’ll show you how care facilities can build trust through authentic content, transparent reviews, and clear communication.
