// blog
We write about what we build for B2B mid-market companies every day: TYPO3, WordPress and data-driven SEO. Honest, technically sound, no funnel.
The Bitkom study from March 2026 includes a figure I often cite. Forty-one percent of German companies with 20 or more employees use AI. A year ago, that figure was 17 percent. That’s a doubling in twelve months. A second figure from the same study is more important to me. 68 percent of companies using AI employ the tools […]
A question I hear in almost every initial consultation: “We have a fixed budget. Is SEO worth it, or does Google Ads make more sense?” The honest answer: It depends on your current situation. And in 2026, there’s a new factor to consider that many haven’t factored in yet. In a nutshell: What Google AI Mode means and why it’s important now […]
A beautiful website that doesn’t generate leads is the most common reason why small and medium-sized businesses fire their first agency. The problem rarely lies in the design—but rather in a lack of SEO fundamentals, unclear targeting of the audience, and weak CTAs. Drawing on our experience with B2B projects, we’ll show you the three main causes and how to fix them step by step.
Your Google Ads Quality Score determines whether you pay €2 or €6 per click—even if your ad is in the same position. Three factors determine this score: ad relevance, expected CTR, and landing page quality. We’ll show you how to optimize each of these factors effectively and measurably lower your CPC.
Online marketing for beginners sounds like an endless list of channels, tool names, and buzzwords—but in reality, three basic principles determine whether you’ll succeed or waste your budget. We’ll show you the fundamentals every small business should understand before spending a single dollar, and how to avoid costly mistakes right from the start.
Sports medicine practitioners rely on their local reputation and clear specialization—generic practice websites almost never rank well in a competitive market. Those who clearly highlight their medical niche on their website attract patients without expensive ads. We’ll show you which SEO signals make the biggest difference for specialty practices.
Speech therapists rarely have time for marketing—yet targeted AI workflows can help them gain more visibility without the need for a social media manager. We’ll show you which AI tools in speech therapy practices can save you real time and where automation truly makes your work easier.
Care facilities thrive on trust—a website that merely lists services won’t win over family members. The signs of true care quality are rarely visible online. We’ll show you how care facilities can build trust through authentic content, transparent reviews, and clear communication.
Instagram changes its image formats faster than most small and medium-sized businesses can adapt their designs. Feed, Stories, Reels—each format has its own pixel specifications, and incorrect cropping reduces your reach. We’ll show you the latest 2026 size guide and what pitfalls to avoid when creating branded posts.
How much should an SME budget for online marketing? Agency-based percentages like “5% of revenue” aren’t helpful if the industry provides inaccurate benchmarks. We’ll show you realistic budget ranges by channel and industry—from local service providers to B2B mid-sized companies with long sales cycles.
By 2026, AI in marketing won’t be a topic of the future—it will be the difference between marketing departments that scale and those that produce junk content. The right applications save time on research, segmentation, and personalization. We’ll show you five applications that really work in SMEs—and which ones you can safely ignore.
Home care services rarely blog—yet blog content is one of the most powerful SEO tools for standing out from the local competition. Providing answers to family members before they pick up the phone builds trust and generates inquiries. We’ll show you which topics really work for care service blogs and how to get started even with limited time.
