// blog

Plain talk, not marketing speak

We write about what we build for B2B mid-market companies every day: TYPO3, WordPress and data-driven SEO. Honest, technically sound, no funnel.

// Website & Technology

WordPress Maintenance: What B2B Companies Actually Outsource

In a nutshell: What B2B companies actually outsource A WordPress website that hasn’t been updated in two years seems to work at first glance. Until it doesn’t. We see this regularly in projects: company websites with outdated plugins, missing backups, and an owner who can’t remember the last time they logged into the backend. Maintenance is […]

// Website & Technology

Kirki Vulnerability in WordPress: 150,000 Sites at Immediate Risk

Key Points at a Glance A critical vulnerability (CVE-2026-8206, CVSS 9.8) in the WordPress plugin Kirki allows unauthorized takeover of admin accounts. Versions 6.0.0 through 6.0.6 are affected. On June 2, 2026, Wordfence recorded over 222 attack attempts within 24 hours. Update to version 6

// Website & Technology

WordPress 7.0 Review: AI Integration & PHP Requirements for SMEs

Starting April 9, 2026, WordPress 7.0 will require at least PHP 7.4, SMEs using shared hosting with PHP 7.2 or 7.3 risk update errors and downtime. The cost of a clean major update ranges from €1,000 to €5,000, depending on the number of plugins and the complexity of the theme. We’ll show you what to check before the release and where hidden cost drivers lurk.

Dennis Hüttner
Dennis Hüttner
// Website & Technology

Mobile-First vs. Responsive Design: Differences

Mobile-first and responsive design sound similar, but they are two fundamentally different concepts. If you confuse the two, you’ll end up with a website that doesn’t look great on any device. We’ll explain the difference using real-world examples and show you why mobile-first should be the standard for new SME projects in 2026.

Dennis Hüttner
Dennis Hüttner
// Website & Technology

Optimizing Third-Party Scripts in WordPress

Third-party scripts like Google Tag Manager, chat widgets, and tracking pixels are the most common cause of poor Core Web Vitals in WordPress. Often, they can be loaded lazily or conditionally without losing functionality. We’ll show you which scripts you really need, which ones can be removed, and how to integrate them without compromising performance.

Dennis Hüttner
Dennis Hüttner
// Website & Technology

Enable GZIP compression: Step-by-step guide

GZIP compression cuts the amount of data transferred by half for most websites, improving both load times and Core Web Vitals in one go. However, it isn’t enabled by many hosting providers. We’ll show you step by step how to enable GZIP via .htaccess or your hosting control panel and measure its impact.

Dennis Hüttner
Dennis Hüttner
// Website & Technology

Learn WordPress: Free Resources, Courses, and Tips for Beginners

Learning WordPress costs you either time or money, the right mix of free resources, curated courses, and community support saves you both. We’ll show you which learning paths are truly worth it for beginners and which expensive programs you can safely ignore.

Dennis Hüttner
Dennis Hüttner
// Website & Technology

Why static websites may be the better choice for small businesses and startups

Static websites are making a comeback, no database, no CMS updates, no plugin conflicts, but extremely fast and secure. For small businesses and startups, they’re often a better choice than WordPress or TYPO3. We’ll show you when a static solution is worth it and what its limitations are.

Dennis Hüttner
Dennis Hüttner