// blog

Plain talk, not marketing speak

We write about what we build for B2B mid-market companies every day: TYPO3, WordPress and data-driven SEO. Honest, technically sound, no funnel.

// Visibility & AI Search

SEO Freelancer in Lucerne: Local Rankings for Swiss SMEs

SEO freelancers in Lucerne combine Swiss precision with experience across the DACH region, and serve a market where trust and clear communication are key. We’ll show you what Swiss SMEs expect from an SEO partner and what matters most when working together.

Dennis Hüttner
Dennis Hüttner
// Visibility & AI Search

Google My Business for Home Care Services: How to Boost Your Visibility

Care services don’t rank highly because of flashy websites, but because of a well-maintained Google Business Profile with genuine reviews. If you do this right, you’ll get inquiries from the neighborhood, without expensive ads. We’ll show you the seven levers that really boost visibility for care facilities on Google Maps.

Dennis Hüttner
Dennis Hüttner
// Website & Technology

User-Friendly Websites: Why Less Is Often More (and How to Do It Right)

User-friendly websites aren’t a design luxury, they’re essential for driving conversions. Clear navigation, fast page load times, and simple contact forms are key. We’ll show you which UX principles have the biggest impact on small business websites and why “less” is almost always “more” when it comes to the homepage.

Dennis Hüttner
Dennis Hüttner
// Website & Technology

Website Relaunch: The Key Steps

A website relaunch is both an opportunity and a risk, you could lose rankings, confuse users, or face project delays. By following a clear step-by-step process and implementing proper redirects, you can preserve your SEO history. We’ll walk you through the key phases of a relaunch and point out where common pitfalls lie.

Dennis Hüttner
Dennis Hüttner
// Visibility & AI Search

Why Your Small Business in Ravensburg Needs an SEO Agency: No Bs

An SEO agency in Ravensburg with genuine SME experience is not a given in the Lake Constance region, many providers sell standard packages that lack regional substance. We’ll show you what services an SME in Ravensburg really expects from an SEO partner and how to distinguish legitimate offers from buzzword-filled sales pitches.

Dennis Hüttner
Dennis Hüttner
// Marketing & Customer Acquisition

Blogging for Home Care Services: How to Generate More Traffic and Inquiries

Home care services rarely blog, yet blog content is one of the most powerful SEO tools for standing out from the local competition. Providing answers to family members before they pick up the phone builds trust and generates inquiries. We’ll show you which topics really work for care service blogs and how to get started even with limited time.

Dennis Hüttner
Dennis Hüttner
// Strategy & Market

Failure as a Self-Employed Person: How a Turning Point Changed Everything

Starting a business rarely fails because of a lack of market demand, but rather due to cash flow, positioning, and personal energy. Here, we take an honest look back at a failed business venture and discuss which decisions, in hindsight, could have turned things around. This isn’t a success story, but rather a collection of useful lessons.

Dennis Hüttner
Dennis Hüttner
// Website & Technology

Accessibility 2026: What Companies Must Do Once the BFSG Takes Effect

The Accessibility Enhancement Act has been in effect since June 2025, but many SME websites do not meet the requirements, or only do so superficially. We’ll show you exactly what steps you need to take once the BFSG goes into effect, which tools can help, and what you can realistically expect if you receive a warning letter.

Dennis Hüttner
Dennis Hüttner
// Visibility & AI Search

Optimizing Your Google Business Profile: 9 Strategies for More Local Inquiries

For local small and medium-sized businesses, Google Business Profile is often the most important source of traffic, even more so than their own website. If you neglect to update your business hours, photos, and reviews, you’re handing over valuable visibility to your competitors. We’ll show you nine ways to optimize your profile that will measurably increase inquiries from Google Maps.

Dennis Hüttner
Dennis Hüttner
// Website & Technology

WordPress Security: 8 Tips for Preventing Hacker Attacks

Statistically speaking, an unkempt WordPress installation is a gateway for attacks in 2026, automated bots are constantly scanning for outdated plugins and weak passwords. A hacked SME system can easily result in days of downtime. We’ll show you eight security measures you can set up in under an hour, without plugin overload.

Dennis Hüttner
Dennis Hüttner
// Strategy & Market

Productivity Tools for Businesses: The Best Tools for Increased Efficiency

In 2026, productivity tools are more of a problem than a solution, every provider promises to save you time, but most just lead to tool fatigue. We’ll show you the seven tools we actually use every day at our agency, where they’re worth it, and which expensive subscriptions you can cancel without hesitation.

Dennis Hüttner
Dennis Hüttner
// Marketing & Customer Acquisition

Content Marketing Basics: A Guide for Beginners

Content marketing sounds like a strategy, but for many small and medium-sized businesses, it’s just buzzword bingo with no results. We’ll show you the real fundamentals: understanding your target audience, choosing the right format, distribution, and measurement. This isn’t a theoretical journey, it’s the basics you need to get started without an expensive agency.

Dennis Hüttner
Dennis Hüttner