// blog
We write about what we build for B2B mid-market companies every day: TYPO3, WordPress and data-driven SEO. Honest, technically sound, no funnel.
SEO content is often written according to SEO rules, and ends up as a sea of generic clichés on the website. Effective SEO content first fulfills the search intent and only then meets keyword expectations. We’ll show you how to write content that ranks and drives sales at the same time.
TYPO3 is the enterprise CMS behind many German corporate websites, powerful, secure, and scalable. For SMEs, however, it’s not the array of features that matters, but the question: Does it meet our needs? We explain when TYPO3 is the right choice and which CMS alternatives work better in which scenarios.
TYPO3 is considered SEO-friendly, but only if editors actually use its built-in tools. URL segments, meta tags, schema markup, and performance features are available but are often ignored. We’ll show you which TYPO3 features you should enable and where common configuration errors can hurt your rankings.
The funnel conversion rate is the key indicator of marketing effectiveness, improving it allows you to generate more revenue from the same traffic. We’ll show you where the most common leaks occur in the funnel, how to measure them, and which optimizations have been proven to deliver the biggest jumps in conversion rates.
Writing website content sounds easy, but it’s a discipline in its own right that combines SEO, UX, and brand management. Most texts are too long, too generic, or too salesy. We’ll show you the twenty most important rules for turning a blank page into content that customers will read and find compelling.
A website relaunch is rarely just a design project, it’s an investment in the years ahead. If you underestimate the relaunch phase, you’ll lose search rankings, site speed, and sometimes even customers. We’ll show you what kind of preparation is key to a successful relaunch and where typical project disasters tend to occur.
Landing pages often determine whether clicks turn into leads, and this is exactly where most SME projects fall short due to too many elements, unclear CTAs, and generic text. We’ll show you which elements really drive conversions on a landing page and which ones should be removed immediately.
Restaurants compete in Google Maps search, not on the first page of traditional SERPs. If you want local visibility, you need reviews, up-to-date hours, and authentic photos. We’ll show you which SEO strategies really work for the restaurant industry and how you can reach the top spot in your city.
Schema markup is the invisible framework that helps Google correctly categorize your content, FAQs, articles, products, organizations. Without it, rich snippets remain out of reach, and AI overviews give your competitors the edge. We’ll show you which Schema types have the greatest impact for B2B websites and how to implement them correctly.
Marketing promotions might sound like contests and discount campaigns, but in reality, a clear promotional plan determines which target audience you reach and which ones fall by the wayside. We’ll show you how to structure promotional campaigns, which channels work well together, and where the most common budget mistakes lurk.
A local competitor analysis determines your regional SEO strategy, if you only look at your own site, you’ll miss keyword gaps and content opportunities. We’ll show you how to systematically analyze competitors in your region, develop a content plan based on that analysis, and rank faster than you ever could by relying on gut instinct alone.
By 2026, a hacked WordPress site won’t be a rare occurrence, it will be a common occurrence due to poor maintenance. Recovery takes time, damages your reputation, and often costs money. We’ll show you a structured emergency plan: from cleaning up the installation and rotating passwords to analyzing vulnerabilities.
