// blog
We write about what we build for B2B mid-market companies every day: TYPO3, WordPress and data-driven SEO. Honest, technically sound, no funnel.
The structure of a website determines whether visitors become customers—not just the design alone. Intuitive navigation, clear value propositions, targeted CTAs. We’ll show you the structural principles that help SME websites turn visitors into actual leads.
Artificial intelligence is transforming online marketing faster than most tools can keep up with—content workflows, ad automation, SEO analysis, personalization. We’ll show you exactly which AI applications work for small and medium-sized businesses, where they’re overhyped, and how to build a future-proof marketing stack.
Google Ads has replaced expanded text ads with Responsive Search Ads—if you’re still using the old system, you’re wasting your budget. We’ll explain what’s changed, how to migrate existing campaigns, and which optimizations for Responsive Ads have replaced previous best practices.
