// blog
We write about what we build for B2B mid-market companies every day: TYPO3, WordPress and data-driven SEO. Honest, technically sound, no funnel.
E-commerce marketing differs fundamentally from traditional website marketing, conversion tracking, shopping cart optimization, remarketing, and product feeds play a key role. We’ll show you the strategies that really drive sales for online stores and the costly mistakes B2B and B2C stores should avoid.
Summarizing online business marketing in five expert tips sounds like clickbait, and often, that’s exactly what it is. We’ve selected the five tips that truly help small and medium-sized businesses in our consulting projects: concrete, actionable, and free of buzzwords. No secret methods, just tried-and-true basics.
In the B2B sector, Google Ads click prices in 2026 will range from €2 to €8 per click, with a weak campaign, you’ll be paying for clicks that don’t generate leads. Proper optimization of quality score, landing page, and negative keywords lowers the CPC and increases the conversion rate. We’ll show you which strategies really work and which are just buzzword bingo.
CPM stands for Cost Per Mille, the cost per thousand ad impressions. It sounds simple, but in practice it’s a performance metric that many small and medium-sized businesses misinterpret. We explain when CPM is a useful metric, when it can mislead you, and how it relates to CPC and CPA.
The structure of a website determines whether visitors become customers, not just the design alone. Intuitive navigation, clear value propositions, targeted CTAs. We’ll show you the structural principles that help SME websites turn visitors into actual leads.
Artificial intelligence is transforming online marketing faster than most tools can keep up with, content workflows, ad automation, SEO analysis, personalization. We’ll show you exactly which AI applications work for small and medium-sized businesses, where they’re overhyped, and how to build a future-proof marketing stack.
Google Ads has replaced expanded text ads with Responsive Search Ads, if you’re still using the old system, you’re wasting your budget. We’ll explain what’s changed, how to migrate existing campaigns, and which optimizations for Responsive Ads have replaced previous best practices.
