Wir schreiben über das, was wir täglich für den B2B-Mittelstand bauen: TYPO3, WordPress und datenbasiertes SEO. Ehrlich, technisch fundiert, ohne Funnel.
A content management system isn’t just a website builder—it’s a strategic decision about workflow, scalability, and operating costs. If you choose a CMS based solely on design criteria, you’ll end up paying for it years down the line. We explain the core features of modern CMSs and which criteria small and medium-sized businesses should prioritize when making their choice.
A local WordPress installation is the safest testing environment for developers and editors—no downtime on the live site, and complete freedom when it comes to plugins and themes. We’ll show you which tools (Local, DDEV, XAMPP) are best suited for what, and which setup steps should definitely be standardized.
Google Ads has replaced expanded text ads with Responsive Search Ads—if you’re still using the old system, you’re wasting your budget. We’ll explain what’s changed, how to migrate existing campaigns, and which optimizations for Responsive Ads have replaced previous best practices.
Core Web Vitals have been official ranking factors since 2021 — in 2026, Google tightened the rules, adding INP (Interaction to Next Paint) as the third key metric. We’ll show you which three metrics SME websites need to prioritize, which tools can help with measurement, and which optimizations deliver the fastest results.
Is Apple Mail no longer displaying your mailboxes in alphabetical order after an update? It’s a known macOS bug that can be fixed without using Terminal. We’ll show you the simple steps to fix it in the settings—it works in macOS Sequoia and Tahoe, too.
An attack on 1.6 million WordPress sites in 2024 highlighted just how vulnerable poorly maintained installations are. The attacks were automated, and the consequences ranged from SEO damage to data loss. We’ll show you what lessons SMEs can learn from this and what minimum security measures are mandatory today.
International websites often run into trouble with geotargeting details—incorrect hreflang tags, unclear country structures, and duplicate content. The result: Google displays the wrong language version. We’ll show you which structures work for multilingual SME websites and which technical pitfalls you absolutely must avoid.
Amazon SEO works differently than Google SEO—the A10 algorithm, conversion rate as a top ranking signal, and content in product listings rather than blog posts. If you mix the two worlds, you won’t succeed in either. We’ll show you the Amazon-specific levers for better rankings and which SEO principles remain applicable.
A successful TYPO3 agency combines in-depth development expertise, clear communication, and long-term client relationships. These seven core elements determine project quality and ease of maintenance. We’ll show you how to spot a truly good TYPO3 agency—and what red flags to watch out for to avoid making the wrong choice.
