// blog
We write about what we build for B2B mid-market companies every day: TYPO3, WordPress and data-driven SEO. Honest, technically sound, no funnel.
Most SEO reports are nothing more than data graveyards—40-page PDFs filled with pretty graphics that no one reads. A good report highlights three things: what has changed, why, and what you’ll do next week. We’ll show you what SEO reports that drive decisions look like.
There are tens of thousands of SEO checklists out there—most of them are generic, outdated, or overloaded. We’ll show you the ten ranking factors that really matter in 2026: AI overviews, E-E-A-T, zero-click SERPs, technical core signals, and the often-neglected user experience data. Concise, up-to-date, and actionable.
The same SEO mistakes keep cropping up on SME websites—from duplicate content and broken redirects to hidden noindex tags. Each one costs you rankings and traffic, often without you even noticing. We’ll show you six common SEO mistakes and quick fixes to address them.
By 2026, local listings will be more important to small and medium-sized businesses than their own websites—Google Maps, Apple Maps, Bing Places, and business directories. Every consistent listing boosts your local visibility. We’ll show you which listings to prioritize, how to ensure NAP consistency, and where automation has the greatest impact.
Google treats job postings like product pages—clean schema markup, relevant keywords, and local signals determine visibility. If you rely on generic job descriptions, you’ll remain invisible in search results. We’ll show you how to turn a job posting into an SEO-effective recruiting page.
Local SEO may sound technical, but putting it into practice is really just a series of small, consistent steps: Google Business Profile, reviews, local backlinks, and NAP consistency. We’ll show you how small and medium-sized businesses in your local area can attract more leads—without relying on out-of-town agencies that don’t understand the local customer base.
The SEO trends for 2026 are dominated by AI-driven overviews, stricter E-E-A-T requirements, and a noticeable shift toward zero-click results. If you don’t adapt now, you’ll lose visibility. We’ll show you the trends that really matter and which buzzwords you can safely ignore.
Google has hidden the total number of results in search results—seemingly a minor change, but in practice a sign of Google’s shifting strategy. We’ll show you what this move means for SEO strategies and how it affects visibility for small and medium-sized businesses.
By 2026, SEO will be the most important marketing channel for most SMEs—more predictable than social media, more cost-effective than ads, and more sustainable than influencer marketing. Yet many still underestimate its value. We’ll show you why SEO has become indispensable for B2B and B2C companies and which basics you should set up first.
AI SEO tools promise higher rankings at the click of a button—but most fall short in practice. Effective AI support lies not in automation, but in targeted augmentation: content research, keyword clustering, and technical analysis. We’ll show you which AI applications deliver real SEO value.
Law firms operate in one of the most challenging SEO environments—professional ethics restrictions, high costs per click, and skeptical clients. Those who stand out here do so through in-depth expertise and clear positioning. We’ll show you the SEO strategies that really work for law firms.
Topical authority means that Google recognizes your website as an authority on a specific subject area—and ranks you higher for related keywords as a result. We’ll show you how to systematically build topical authority, which content clusters are necessary for this, and how internal linking amplifies the effect.
