// blog

Plain talk, not marketing speak

We write about what we build for B2B mid-market companies every day: TYPO3, WordPress and data-driven SEO. Honest, technically sound, no funnel.

// Visibility & AI Search

How to Build Local Backlinks

Local backlinks are more valuable to small and medium-sized businesses than generic domain authority hunts, a link from a regional association or the local chamber of commerce carries more weight than ten generic industry links. We’ll show you which local link sources in the DACH region are truly trustworthy and how you can systematically build relationships.

Dennis Hüttner
Dennis Hüttner
// Visibility & AI Search

Finding Local Keywords: 5 Steps

Finding local keywords isn’t just about combining “location + service” and hoping for the best. The best local keywords come from customer conversations, Google Business inquiries, and tool-based research, not from gut feelings. We’ll show you five proven steps that help small and medium-sized businesses identify local traffic opportunities their competitors are overlooking.

Dennis Hüttner
Dennis Hüttner
// Visibility & AI Search

How to Optimize Category Pages for SEO

Category pages are often overlooked in online stores and blogs, yet they can rank for valuable high-volume keywords if their structure, content, and internal linking are optimized. We’ll show you how to turn a product list into an SEO-optimized landing page without disrupting the user experience.

Dennis Hüttner
Dennis Hüttner
// Visibility & AI Search

How Dental Labs Can Become Hidden Champions with AI and SEO

Dental labs face stiff competition from dental practices and large industrial suppliers, visibility is key to attracting new customers. A combination of AI-generated content and targeted SEO can turn even small labs into hidden champions in their region. We’ll show you which strategies really work for dental labs.

Dennis Hüttner
Dennis Hüttner
// Visibility & AI Search

SEO Freelancer in Lucerne: Local Rankings for Swiss SMEs

SEO freelancers in Lucerne combine Swiss precision with experience across the DACH region, and serve a market where trust and clear communication are key. We’ll show you what Swiss SMEs expect from an SEO partner and what matters most when working together.

Dennis Hüttner
Dennis Hüttner
// Visibility & AI Search

Google My Business for Home Care Services: How to Boost Your Visibility

Care services don’t rank highly because of flashy websites, but because of a well-maintained Google Business Profile with genuine reviews. If you do this right, you’ll get inquiries from the neighborhood, without expensive ads. We’ll show you the seven levers that really boost visibility for care facilities on Google Maps.

Dennis Hüttner
Dennis Hüttner
// Visibility & AI Search

Why Your Small Business in Ravensburg Needs an SEO Agency – No Bs

An SEO agency in Ravensburg with genuine SME experience is not a given in the Lake Constance region, many providers sell standard packages that lack regional substance. We’ll show you what services an SME in Ravensburg really expects from an SEO partner and how to distinguish legitimate offers from buzzword-filled sales pitches.

Dennis Hüttner
Dennis Hüttner
// Visibility & AI Search

Optimizing Your Google Business Profile: 9 Strategies for More Local Inquiries

For local small and medium-sized businesses, Google Business Profile is often the most important source of traffic, even more so than their own website. If you neglect to update your business hours, photos, and reviews, you’re handing over valuable visibility to your competitors. We’ll show you nine ways to optimize your profile that will measurably increase inquiries from Google Maps.

Dennis Hüttner
Dennis Hüttner
// Visibility & AI Search

Why Most SEO Reports Are Useless, and How You Can Do It Better

Most SEO reports are nothing more than data graveyards, 40-page PDFs filled with pretty graphics that no one reads. A good report highlights three things: what has changed, why, and what you’ll do next week. We’ll show you what SEO reports that drive decisions look like.

Dennis Hüttner
Dennis Hüttner
// Visibility & AI Search

SEO Checklist 2026: 10 Ranking Factors for Better Google Visibility

There are tens of thousands of SEO checklists out there, most of them are generic, outdated, or overloaded. We’ll show you the ten ranking factors that really matter in 2026: AI overviews, E-E-A-T, zero-click SERPs, technical core signals, and the often-neglected user experience data. Concise, up-to-date, and actionable.

Dennis Hüttner
Dennis Hüttner
// Visibility & AI Search

6 Common SEO Mistakes and How to Fix Them

The same SEO mistakes keep cropping up on SME websites, from duplicate content and broken redirects to hidden noindex tags. Each one costs you rankings and traffic, often without you even noticing. We’ll show you six common SEO mistakes and quick fixes to address them.

Dennis Hüttner
Dennis Hüttner
// Visibility & AI Search

Smart Growth: Local Listings for Your Local Business

By 2026, local listings will be more important to small and medium-sized businesses than their own websites, Google Maps, Apple Maps, Bing Places, and business directories. Every consistent listing boosts your local visibility. We’ll show you which listings to prioritize, how to ensure NAP consistency, and where automation has the greatest impact.

Dennis Hüttner
Dennis Hüttner