// blog
We write about what we build for B2B mid-market companies every day: TYPO3, WordPress and data-driven SEO. Honest, technically sound, no funnel.
Google treats job postings like product pages, clean schema markup, relevant keywords, and local signals determine visibility. If you rely on generic job descriptions, you’ll remain invisible in search results. We’ll show you how to turn a job posting into an SEO-effective recruiting page.
Local SEO may sound technical, but putting it into practice is really just a series of small, consistent steps: Google Business Profile, reviews, local backlinks, and NAP consistency. We’ll show you how small and medium-sized businesses in your local area can attract more leads, without relying on out-of-town agencies that don’t understand the local customer base.
The SEO trends for 2026 are dominated by AI-driven overviews, stricter E-E-A-T requirements, and a noticeable shift toward zero-click results. If you don’t adapt now, you’ll lose visibility. We’ll show you the trends that really matter and which buzzwords you can safely ignore.
Google has hidden the total number of results in search results, seemingly a minor change, but in practice a sign of Google’s shifting strategy. We’ll show you what this move means for SEO strategies and how it affects visibility for small and medium-sized businesses.
By 2026, SEO will be the most important marketing channel for most SMEs, more predictable than social media, more cost-effective than ads, and more sustainable than influencer marketing. Yet many still underestimate its value. We’ll show you why SEO has become indispensable for B2B and B2C companies and which basics you should set up first.
AI SEO tools promise higher rankings at the click of a button, but most fall short in practice. Effective AI support lies not in automation, but in targeted augmentation: content research, keyword clustering, and technical analysis. We’ll show you which AI applications deliver real SEO value.
Law firms operate in one of the most challenging SEO environments, professional ethics restrictions, high costs per click, and skeptical clients. Those who stand out here do so through in-depth expertise and clear positioning. We’ll show you the SEO strategies that really work for law firms.
Topical authority means that Google recognizes your website as an authority on a specific subject area, and ranks you higher for related keywords as a result. We’ll show you how to systematically build topical authority, which content clusters are necessary for this, and how internal linking amplifies the effect.
SEO content is often written according to SEO rules, and ends up as a sea of generic clichés on the website. Effective SEO content first fulfills the search intent and only then meets keyword expectations. We’ll show you how to write content that ranks and drives sales at the same time.
TYPO3 is considered SEO-friendly, but only if editors actually use its built-in tools. URL segments, meta tags, schema markup, and performance features are available but are often ignored. We’ll show you which TYPO3 features you should enable and where common configuration errors can hurt your rankings.
Restaurants compete in Google Maps search, not on the first page of traditional SERPs. If you want local visibility, you need reviews, up-to-date hours, and authentic photos. We’ll show you which SEO strategies really work for the restaurant industry and how you can reach the top spot in your city.
Schema markup is the invisible framework that helps Google correctly categorize your content, FAQs, articles, products, organizations. Without it, rich snippets remain out of reach, and AI overviews give your competitors the edge. We’ll show you which Schema types have the greatest impact for B2B websites and how to implement them correctly.
