// blog
We write about what we build for B2B mid-market companies every day: TYPO3, WordPress and data-driven SEO. Honest, technically sound, no funnel.
SEO content is often written according to SEO rules—and ends up as a sea of generic clichés on the website. Effective SEO content first fulfills the search intent and only then meets keyword expectations. We’ll show you how to write content that ranks and drives sales at the same time.
TYPO3 is considered SEO-friendly—but only if editors actually use its built-in tools. URL segments, meta tags, schema markup, and performance features are available but are often ignored. We’ll show you which TYPO3 features you should enable and where common configuration errors can hurt your rankings.
Restaurants compete in Google Maps search—not on the first page of traditional SERPs. If you want local visibility, you need reviews, up-to-date hours, and authentic photos. We’ll show you which SEO strategies really work for the restaurant industry and how you can reach the top spot in your city.
Schema markup is the invisible framework that helps Google correctly categorize your content—FAQs, articles, products, organizations. Without it, rich snippets remain out of reach, and AI overviews give your competitors the edge. We’ll show you which Schema types have the greatest impact for B2B websites and how to implement them correctly.
A local competitor analysis determines your regional SEO strategy—if you only look at your own site, you’ll miss keyword gaps and content opportunities. We’ll show you how to systematically analyze competitors in your region, develop a content plan based on that analysis, and rank faster than you ever could by relying on gut instinct alone.
By 2026, Google Business Profile will be the most important visibility channel for local small and medium-sized businesses—often more important than their own website. We’ll explain what a Google Business Profile is, how to set one up, and which fields determine whether users actually click through from Google Maps.
Pillar pages are an SEO strategy that allows you to dominate an entire topic—a comprehensive hub article linked to related cluster articles. We’ll show you how pillar pages are structured, which topics are suitable for them, and how to turn existing content into a pillar cluster.
If you focus solely on your own rankings when it comes to SEO, you’ll miss out on what your competitors have long been doing better. A thorough SEO competitive analysis reveals content gaps, keyword opportunities, and backlink potential—without turning it into a six-week project. We’ll show you the tools and steps that deliver real insights in just one morning.
Searching Google without operators is like a Swiss Army knife without blades. With site:, inurl:, and intitle:, you can find backlink opportunities, competitor content, and hidden indexing issues. We’ll show you the twelve operators that have the greatest impact in everyday SEO.
International websites often run into trouble with geotargeting details—incorrect hreflang tags, unclear country structures, and duplicate content. The result: Google displays the wrong language version. We’ll show you which structures work for multilingual SME websites and which technical pitfalls you absolutely must avoid.
Amazon SEO works differently than Google SEO—the A10 algorithm, conversion rate as a top ranking signal, and content in product listings rather than blog posts. If you mix the two worlds, you won’t succeed in either. We’ll show you the Amazon-specific levers for better rankings and which SEO principles remain applicable.
