// blog
We write about what we build for B2B mid-market companies every day: TYPO3, WordPress and data-driven SEO. Honest, technically sound, no funnel.
Customer segmentation doesn’t just categorize customers, it determines how effectively your marketing budget and sales efforts are targeted. Treating everyone the same means wasting potential. We’ll show you how small and medium-sized businesses can start with simple criteria and gradually refine their segments.
WordPress is often seen as a compromise, but in reality, it’s the best choice for many SMEs, both technically and economically. An open ecosystem, a large pool of developers, and a flexible plugin landscape. Here are ten specific reasons why WordPress almost always delivers the fastest time-to-market for SME projects.
The choice between TYPO3 and WordPress is a decision that affects years, not months, switching systems later on costs time, money, and search rankings. TYPO3 excels at complex multilingual projects and enterprise-level content management, while WordPress shines in terms of speed and cost-effective implementation. We’ll show you when each option is the right fit, and when neither is the best choice.
Web usability isn't just a cosmetic detail, confusing navigation, slow load times, and unclear CTAs cause you to lose customers every day who have already visited your site. We'll show you how to critically assess your website's user-friendliness and which quick fixes have the greatest impact on conversion rates.
Building a TYPO3 website involves more than just installing the core and adding content, the site package, URL routing, caching, and choice of extensions determine performance and maintainability for years to come. We’ll show you the building blocks that distinguish a solid TYPO3 setup from a maintenance nightmare.
Setting up WordPress might sound like “install a theme and get started”, but in reality, the setup phase determines its security, performance, and maintainability for years to come. We’ll walk you through the steps you should follow in the correct order when setting up a new WordPress installation.
Summarizing online business marketing in five expert tips sounds like clickbait, and often, that’s exactly what it is. We’ve selected the five tips that truly help small and medium-sized businesses in our consulting projects: concrete, actionable, and free of buzzwords. No secret methods, just tried-and-true basics.
In the B2B sector, Google Ads click prices in 2026 will range from €2 to €8 per click, with a weak campaign, you’ll be paying for clicks that don’t generate leads. Proper optimization of quality score, landing page, and negative keywords lowers the CPC and increases the conversion rate. We’ll show you which strategies really work and which are just buzzword bingo.
CPM stands for Cost Per Mille, the cost per thousand ad impressions. It sounds simple, but in practice it’s a performance metric that many small and medium-sized businesses misinterpret. We explain when CPM is a useful metric, when it can mislead you, and how it relates to CPC and CPA.
The structure of a website determines whether visitors become customers, not just the design alone. Intuitive navigation, clear value propositions, targeted CTAs. We’ll show you the structural principles that help SME websites turn visitors into actual leads.
Artificial intelligence is transforming online marketing faster than most tools can keep up with, content workflows, ad automation, SEO analysis, personalization. We’ll show you exactly which AI applications work for small and medium-sized businesses, where they’re overhyped, and how to build a future-proof marketing stack.
By 2026, Google Business Profile will be the most important visibility channel for local small and medium-sized businesses, often more important than their own website. We’ll explain what a Google Business Profile is, how to set one up, and which fields determine whether users actually click through from Google Maps.
