// blog
We write about what we build for B2B mid-market companies every day: TYPO3, WordPress and data-driven SEO. Honest, technically sound, no funnel.
Summarizing online business marketing in five expert tips sounds like clickbait, and often, that’s exactly what it is. We’ve selected the five tips that truly help small and medium-sized businesses in our consulting projects: concrete, actionable, and free of buzzwords. No secret methods, just tried-and-true basics.
In the B2B sector, Google Ads click prices in 2026 will range from €2 to €8 per click, with a weak campaign, you’ll be paying for clicks that don’t generate leads. Proper optimization of quality score, landing page, and negative keywords lowers the CPC and increases the conversion rate. We’ll show you which strategies really work and which are just buzzword bingo.
CPM stands for Cost Per Mille, the cost per thousand ad impressions. It sounds simple, but in practice it’s a performance metric that many small and medium-sized businesses misinterpret. We explain when CPM is a useful metric, when it can mislead you, and how it relates to CPC and CPA.
The structure of a website determines whether visitors become customers, not just the design alone. Intuitive navigation, clear value propositions, targeted CTAs. We’ll show you the structural principles that help SME websites turn visitors into actual leads.
Artificial intelligence is transforming online marketing faster than most tools can keep up with, content workflows, ad automation, SEO analysis, personalization. We’ll show you exactly which AI applications work for small and medium-sized businesses, where they’re overhyped, and how to build a future-proof marketing stack.
By 2026, Google Business Profile will be the most important visibility channel for local small and medium-sized businesses, often more important than their own website. We’ll explain what a Google Business Profile is, how to set one up, and which fields determine whether users actually click through from Google Maps.
Pillar pages are an SEO strategy that allows you to dominate an entire topic, a comprehensive hub article linked to related cluster articles. We’ll show you how pillar pages are structured, which topics are suitable for them, and how to turn existing content into a pillar cluster.
If you focus solely on your own rankings when it comes to SEO, you’ll miss out on what your competitors have long been doing better. A thorough SEO competitive analysis reveals content gaps, keyword opportunities, and backlink potential, without turning it into a six-week project. We’ll show you the tools and steps that deliver real insights in just one morning.
Searching Google without operators is like a Swiss Army knife without blades. With site:, inurl:, and intitle:, you can find backlink opportunities, competitor content, and hidden indexing issues. We’ll show you the twelve operators that have the greatest impact in everyday SEO.
TYPO3 v13.4 LTS has been the standard since October 2024, v10 has been out of free support since April 2023, and v11 since October 2024. Anyone still running v10 or v11 without ELTS is operating without security patches. Depending on the number of extensions installed, a major update can cost anywhere from four to five figures. We’ll show you what drives the cost and how to recognize a realistic quote.
A content management system isn’t just a website builder, it’s a strategic decision about workflow, scalability, and operating costs. If you choose a CMS based solely on design criteria, you’ll end up paying for it years down the line. We explain the core features of modern CMSs and which criteria small and medium-sized businesses should prioritize when making their choice.
A local WordPress installation is the safest testing environment for developers and editors, no downtime on the live site, and complete freedom when it comes to plugins and themes. We’ll show you which tools (Local, DDEV, XAMPP) are best suited for what, and which setup steps should definitely be standardized.
