// blog
We write about what we build for B2B mid-market companies every day: TYPO3, WordPress and data-driven SEO. Honest, technically sound, no funnel.
Pillar pages are an SEO strategy that allows you to dominate an entire topic, a comprehensive hub article linked to related cluster articles. We’ll show you how pillar pages are structured, which topics are suitable for them, and how to turn existing content into a pillar cluster.
If you focus solely on your own rankings when it comes to SEO, you’ll miss out on what your competitors have long been doing better. A thorough SEO competitive analysis reveals content gaps, keyword opportunities, and backlink potential, without turning it into a six-week project. We’ll show you the tools and steps that deliver real insights in just one morning.
Searching Google without operators is like a Swiss Army knife without blades. With site:, inurl:, and intitle:, you can find backlink opportunities, competitor content, and hidden indexing issues. We’ll show you the twelve operators that have the greatest impact in everyday SEO.
TYPO3 v13.4 LTS has been the standard since October 2024, v10 has been out of free support since April 2023, and v11 since October 2024. Anyone still running v10 or v11 without ELTS is operating without security patches. Depending on the number of extensions installed, a major update can cost anywhere from four to five figures. We’ll show you what drives the cost and how to recognize a realistic quote.
A content management system isn’t just a website builder, it’s a strategic decision about workflow, scalability, and operating costs. If you choose a CMS based solely on design criteria, you’ll end up paying for it years down the line. We explain the core features of modern CMSs and which criteria small and medium-sized businesses should prioritize when making their choice.
A local WordPress installation is the safest testing environment for developers and editors, no downtime on the live site, and complete freedom when it comes to plugins and themes. We’ll show you which tools (Local, DDEV, XAMPP) are best suited for what, and which setup steps should definitely be standardized.
Google Ads has replaced expanded text ads with Responsive Search Ads, if you’re still using the old system, you’re wasting your budget. We’ll explain what’s changed, how to migrate existing campaigns, and which optimizations for Responsive Ads have replaced previous best practices.
Core Web Vitals have been official ranking factors since 2021, in 2026, Google tightened the rules, adding INP (Interaction to Next Paint) as the third key metric. We’ll show you which three metrics SME websites need to prioritize, which tools can help with measurement, and which optimizations deliver the fastest results.
Is Apple Mail no longer displaying your mailboxes in alphabetical order after an update? It’s a known macOS bug that can be fixed without using Terminal. We’ll show you the simple steps to fix it in the settings, it works in macOS Sequoia and Tahoe, too.
An attack on 1.6 million WordPress sites in 2024 highlighted just how vulnerable poorly maintained installations are. The attacks were automated, and the consequences ranged from SEO damage to data loss. We’ll show you what lessons SMEs can learn from this and what minimum security measures are mandatory today.
International websites often run into trouble with geotargeting details, incorrect hreflang tags, unclear country structures, and duplicate content. The result: Google displays the wrong language version. We’ll show you which structures work for multilingual SME websites and which technical pitfalls you absolutely must avoid.
Amazon SEO works differently than Google SEO, the A10 algorithm, conversion rate as a top ranking signal, and content in product listings rather than blog posts. If you mix the two worlds, you won’t succeed in either. We’ll show you the Amazon-specific levers for better rankings and which SEO principles remain applicable.
